5 Yandex.Metrica Reports That Will Help Improve Your Advertising
First and foremost, if you are a customer: the advertising contractor must provide you with access to the Yandex.Metrica counter. If the opposite situation happens to you, then this is a direct indication of the dishonesty of the advertising setup specialists.
Conversions Report
The report displays general statistics email data for each goal on the site for the period. The very first thing: these goals must exist. Without onversions, we will not be able to understand whether users on the site perform exactly the actions we Ideally, a conversion is a sent application or a call from the site. By the way, in order to track real calls from the site, call tracking is which
is paid for separately. If call tracking
is not a real call can be by a click on a phone number, which indirectly reflects the approximate number of calls.At the start of an advertising campaign, this percentage is usually slightly higher, then it should stabilize. If the percentage of refusals is more than 30%, this is a reason to ask your advertising contractor, if more than 50%, this is a reason
to sound the alarm.Relevant for kako donositi inkluzivne izbore those who set up advertising in Yandex. This report pulls up the names of your advertising campaigns, and you can evaluate how effectively each of them works.If the Direct group reports are not it means that the advertising campaigns are not to your counter, which is a flaw on the part of the contractor.Audience reports will help you better understand who visits
our site and adjust your advertising cmo email list campaign settings.For example, it would be a good idea to study what time of day people add the most items to their carts so that you can increase your bids during those hours.
You can also study the interests of your audience. To do this, select the Long-Term Interests report. The report shows how much a particular topic is of interest to your audience. This information can be to set up interest advertising.
