8 trendy colors for your corporate image in 2023
Color theory is currently one of the basic foundations when it comes to creating the corporate image of your brand, and it is an aspect that can directly influence with just one color. So the choice of this is extremely important and is a detail that cannot be overlooked by any advertiser, designer, businessman or artist.
the perception you give to your public
How many colors can your brand’s corporate image have?
If you have ever wondered how many colors your planet should have, we tell you that each identity overseas data is a world and there is no universal law, however. In general between 1 and 3 main colors are used that will represent 70 percent of your identity. 1 to 2 prominent colors are used to highlight, 1 to 2 neutral colors are usually used maximum in order to create a balance.
How to choose your company’s color?
The first thing you should do before choosing the best color for your business is to know what each color evokes in the consumer. For example, red is associated with passion and is said to stimulate appetite, yellow is associated with optimism and blue with calm. Nothing is left to chance.
important elements and finally
Remember that the general intention when choosing a color for a corporate image is basically to increase the emotional impact on the user and transmit feelings that are appreciated differently by one person or another.
image
How to apply colors in a brand?
image
This turns out to be a very good rule of thumb when applying your brand colors to marketing assets.
Use your main brand color as an eye-catching design
10% of the design should be your main brand color.
30% of the design .
60% of your design should be a neutral color.
Trending colors for your corporate image in 2023
Deep orange:
This is one of the colors that will be in fashion for 2023, orange symbolizes energy, vitality and joy. It also represents stimulation, creativity and enthusiasm and can be quite useful for your brand if you are looking to project a touch of freshness to your brand.
should be your secondary brand color
Very Lips:
It is the new color for both the year that is ending and the next one, as it has had great acceptance and impact bgb directory and it has been called “Very Peri” PANTONE 17-3938, a vivid shade of blue with a red undertone, an ideal tone for numerous applications in graphic and multimedia design , as well as packaging, labels, packaging and of course in 2023 it will surely be used for a large number of logos.
3. Blue
4. Negro
5. Red
It could be said that blue is the most popular color for brand image, as are black and red, but it is also well known that in 2022 and even in 2023 other colors related to climate and environmental issues, sustainability and care will have an impact that has managed to have an important space by being selected to be the corporate image color of multiple companies such as the following:
6. Green
7. Dark gray
8. White
image
Remember that applying color theory to your designs can be crucial to capturing the attention.
recall of your target audience
If you are looking for a design for your corporate image, logo design, digital marketing and multiple website home page structure optimized for lead generation services such as SEO positioning, custom web, artificial intelligence, smart applications, landing pages, custom software and many more, do not hesitate to contact us The Cloud Group is your ally.
