To create a business website that works, it is essential to ensure that it is responsive, that is, optimally accessible even from mobile devices.
If the b2b site is not responsive, you risk isolating visitors who access it via smartphone, tablet or other devices.
According to research by Statista, in the second quarter of 2022 alone, over 58% of global website traffic occurred thanks to mobile devices (excluding tablets).
understand where to place the buttons
use scalable vector images
use fonts that are readable regardless of the size of the device
test the result
Being able to combine design and functionality
It is often very complicated to find the right balance between aesthetics and functionality. However, it is necessary to do so to ensure an excellent navigation experience for users. While it may seem like a good idea to fill your website with eye-catching graphics, the reality is that it can have the opposite effect: visitors will feel disoriented and abandon your site.
What to do: You need to pay attention to the journey you want to offer your users, that is, the path you want them to take. It can be very helpful to establish the goal of each page and remove all the elements that do not contribute to achieving that goal. It is essential to include clear and understandable texts, present your products in an intuitive way and favor simplicity.
Design accessible experiences
Designing accessible websites should always be a priority, regardless of the abilities of your users. By offering visitors an inclusive browsing experience, your company demonstrates its commitment to making your site accessible, which has a positive impact on your brand reputation and avoids legal issues.
What to do: Here is a website accessibility checklist that you can use as a reference to ensure your company website is in line with the standards.
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Make sure your pages load quickly
No matter how engaging or interesting your the sample is final you cannot change website content is, if it loads too slowly, users won’t stick around long enough to find out.
Here are 11 statistics that prove how important page load time is.
What to do: There are many strategies you adb directory can use to create a business website that loads quickly. Some examples are:
Work with a performance-optimized hosting provider
Compress images
Enable page caching
Reduce the number of redirects
Optimize your website for SEO
One of the biggest problems in creating a high-performance website is forgetting to integrate SEO optimization practices. The result is that your website will never appear on the first page of Google, which will be disastrous for your performance and B2B sales.
What to do: It is essential to make sure that your web designers optimize your website for search engines.
This means:
using titles (H) appropriately
prioritizing page loading speed
inserting alt-texts for images
making the site easy to index
prioritizing user experience
If the user has a positive experience browsing the company website, they are more likely to return and not decide to look for what they want elsewhere. A positive experience is measured by accessibility (from any device), ease of navigation and comfort in use.
What to do: The good news is that there are many possibilities to improve the user experience. Among the most popular options are the use of white space, the use of effective CTAs, optimizing page speed, inserting images, segmenting information and differentiating hyperlinks.
To create a business website that works, it is essential to ensure that it is responsive, that is, optimally accessible even from mobile devices.
If the b2b site is not responsive
You risk isolating visitors who access it via smartphone, tablet or other devices.
According to research by Statista, in the second quarter of 2022 alone, over 58% of global website traffic occurred thanks to mobile devices (excluding tablets).
What to do: to create a responsive business website, use fluid grids and flexible layouts. Then, you need to:
understand where to place the buttons
use scalable vector images
use fonts that are readable regardless of the size of the device
test the result
Being able to combine design and functionality
It is often very complicated to find the right balance between aesthetics and functionality. However, it is necessary to do so to ensure an excellent navigation experience for users. While it may seem like a good idea to fill your website with eye-catching graphics, the reality is that it can have the opposite effect: visitors will feel disoriented and abandon your site.
What to do: You need to pay attention to the journey you want to offer your users, that is, the path you want them to take. It can be very helpful to establish the goal of each page and remove all the elements that do not contribute to achieving that goal. It is essential to include clear and understandable texts, present your products in an intuitive way and favor simplicity.
Design accessible experiences
Designing accessible websites should always be a priority, regardless of the abilities of your users. By offering visitors an inclusive browsing experience, your company demonstrates its commitment to making your site accessible, which has a positive impact on your brand reputation and avoids legal issues.
What to do: Here is a website accessibility checklist that you can use as a reference to ensure your company website is in line with the standards.
Make sure your pages load quickly
No matter how engaging or interesting your website content is, if it loads too slowly, users won’t stick around long enough to find out.
Here are 11 statistics that prove how important page load time is
Work with a performance-optimized hosting provider
Compress images
Enable page caching
Reduce the number of redirects
Optimize your website for SEO
One of the biggest problems in creating a high-performance website is forgetting to integrate SEO optimization practices. The result is that your website will never appear on the first page of Google, which will be disastrous for your performance and B2B sales.
What to do: It is essential to make sure that your web designers optimize your website for search engines.
This means:
using titles (H) appropriately
prioritizing page loading speed
inserting alt-texts for images
making the site easy to index
prioritizing user experience
If the user has a positive experience browsing the company website, they are more likely to return and not decide to look for what they want elsewhere. A positive experience is measured by accessibility (from any device), ease of navigation and comfort in use.
What to do
The good news is that there are many possibilities to improve the user experience. Among the most popular options are the use of white space, the use of effective CTAs, optimizing page speed, inserting images, segmenting information and differentiating hyperlinks.
