Taylor Swift is a household name and a powerhouse in the pop world today.In addition to her incredible singing, songwriting, and performing talents, Swift is a marketing genius who embraces the power of emerging digital technologies. Yes, you read that correctly: Taylor Swift is a marketing genius.
As one of the planet’
s most prolific social mia influencers, Taylor Swift has built a personal brand that has lto global domination since bursting onto the scene with her first album in 2006, when she was just 14. A consistent award-winner (including 11 Grammys) her musical talent ranges across genres, and audiences, and her 2023 re-release of her album ‘Speak Now’ (Taylor’s Version) broke a host of sales records.
Indeed, such is her power, that in July 2023 her fans (known as Swifties) caused a seismic event at a concert in Seattle, while global media has covered how millions of fans have been devastated by the difficulty in purchasing tickets for her much-laudand critically-acclaimed Eras tour.
Here we’re going to consider what digital marketers can middle east mobile number list learn from Taylor Swift’s marketing genius—starting with brand evolution and reinvention.
1. Be prepar to build & reinvent your brand
One of the reasons Taylor Swift has remained so successful attitude and aptitude to succeed over the years is her universal appeal. Beloved by young digital natives and Baby Boomers alike, Taylor Swift’s brand aesthetics and eclectic back catalog offer something for everyone.
But, how has Taylor Swift built a personal brand that au cell numbers resonates with so many, and stay so popular in the face of constant cultural shifts and industry changes? In short, she studies her fans intensely.
Taylor Swift creates a continual feedback loop between herself and her fans. Working with her team, the pop star adds a personable human touch to the marketing mix: through using data-driven trend-based insights to create musical arrangements, video content, and engaging social media campaigns that appeal to a wealth of audience segments.
Leveraging user-generatedcontent (UCG) to her brand-boosting advantage, Swift keeps a close connection to her fans, gathering the deep level of insight required to move with the changes while maintaining maximum levels of engagement.
