Ana amfani da sarrafa kansa ta kasuwanci daban-daban a cikin B2C da B2B marketing. Kamfanoni galibi suna amfani da dabarun da za’a iya aunawa, masu dacewa da siyarwa, niyya da tashoshi da yawa.
Mafi mahimmancin fasalulluka na sarrafa kansa na talla sune:
Yin ayyuka na yau da kullun a cikin tallan tallace-tallace ta. Atomatik (Redeye & TFM&A Insights 2014), da kuma sa tallace-tallace ya fi dacewa uma reno Regalix 2014.
Tallace-tallacen tashoshi da yawa (Redeye & TFM&A Insights 2014), da kuma haɗa bayanai daga tushe daban-daban Regalix 2014.
Saƙonnin ranar haihuwa, abubuwan tunasarwar siyayya da aka yi watsi da su da sauran sadarwar mabukaci irin wannan eMarketer 2013.
Ƙimar abokin ciniki da sarrafa abokin ciniki(ACT-ON & Gleanster Research 2015.
Menene ke damun aiki ta atomatik?
An tabbatar da sarrafa kansa na tallace-tallace yana da inganci da amfani. To me yasa kowa baya cin moriyarsa a tallan sa?
Rashin sani-yaddaRashin ƙwarewa da sanin-ta yaya shine Sayi Gubar Lambar Wayar Salula babban ƙalubale (40,3 % na masu kasuwa. A cikin aikin sarrafa kansa Liana Technologies 2017.
Rashin abun ciki mai dacewa.
Ɗaya daga cikin. Sassa mafi wuya an ce yana samar da abun ciki Liana Technologies 2017, Gleanster 2015.
Rashin albarkatun ɗan adam
38,2 % na masu kasuwa.Suna tunanin cewa rashin. Albarkatun ɗan adam ɗaya ne daga cikin manyan ƙalubalen da ke cikin tallan tallan Liana Technologies 2017.
Rashin albarkatun: Ƙananan kamfanoni suna ganin farashin sarrafa kansa na tallace-tallace. A matsayin cikas Gleanser 2015, Marketo & Ascend2 2015 da kuma zato nawa albarkatun da yake bukata (82%)(Gleanster 2015. Daga cikin dukkan kamfanoni rashin albarkatun kuɗi ba shine babban batun ba – kawai 14,5 % sun ɗauki shi a matsayin babban kalubale Liana Technologies 2017.
Tsari da dabaru ba sa tanƙwara
Mahimman dalilai na guje wa sarrafa kansa na tallace-tallace, bisa ga binciken da Aberdeen Group (2014) ya yi, ayyuka ne da matakai marasa balaga a cikin kamfanin. Rashin dabarun sarrafa kansa na talla yana da mahimmanci (Liana Technologies 2017, Marketo & Ascend2 2015). 57 % na masu amsa suna jin cewa kayan aikin tallan kamfanin sun kasu kashi-kashi, haɗaɗɗen mugu ko babu (Forrester Research and Oracle 2014 .
Sauran dalilan da aka Lähiaastate keskmine müük TikTokis kasvab 2026 ambata cikin tsari mai mahimmanci sun kasance cikin tsari mai mahimmanci 1) matsalolin amfani da tsarin ko wasu matsalolin fasaha 2) rashin himma na kamfani 3) rashin isassun bayanan abokin ciniki 4) faduwar bayan jadawalin 5) rashin albarkatun kuɗi 6) gabatarwar tsarin yana ɗaukar lokaci mai yawa da 7) rashin abokan hulɗa masu dacewa. (Liana Technologies 2017.) Har ila yau, nazarin ya yi magana game da bulk lead ƙarancin ra’ayi daga tallace-tallace game da ingancin jagorancin, da kuma hada manufofin tallace-tallace da tallace-tallace mara kyau (Pepper Global 2014).
Hakanan, masu ba da sabis na da laifi a wasu lokuta
suna jin tsarin gabatarwa
zuwa sarrafa kansa na talla yana da wahala (B2Bmarketing.net & Circle Research 2015.
44 % na ‘yan kasuwa sun bayyana cewa ba su gamsu da tsarin sarrafa kansa na tallan su ba (Autopilot 2015) kuma 85% na masu kasuwa suna jin cewa ba za su iya cin gajiyar tsarin ba (SiriusDecisions 2014).
Babban dalilai na rashin jin dadi shine cewa gabatarwar tsarin yana ɗaukar lokaci mai yawa kuma yana da wuya a koyi.
