Why sending emails to invalid addresses is bad
Sending emails to the wrong addresses can lead to major problems that can negatively impact email marketing.
Lower email deliverability
When you send e-mails to addresses that take email marketing service don’t exist, your e-mail server keeps returning these e-mails .
This signals to other email servers that your sending policies may not be reliable.
As a result, even valid emails may not reach their intended recipients.
Tarnishing the sender’s reputation
Your Sender reputation is very important in the email world.
Constantly sending messages to non-existent email addresses can damage this reputation.
Once trust in e-mail servers has been weakened, it is challenging to regain it.
Poor email marketing results
The success of email marketing is strongly based on reaching real people.
If your emails are mostly going to invalid addresses, you’re missing out on potential engagement and conversions.
This inefficiency can lead to poor results from your email marketing campaigns.
Risk of being blacklisted
If you’re constantly sending emails to invalid addresses, you don’t just have to worry about individual email servers.
Your domain may end up on a blacklist that is shared among several email servers. Once you’ve been blacklisted, it’s hard to get off these lists and restore your Email deliverability .
How to check if an email is valid
To avoid these problems, it is important to verify email addresses before sending mass emails.
Here’s how you can do it quickly in 5 different ways:
Do an IP address search
IP address lookup can sometimes help verify an email address.
In this context, the IP address of the SMTP server associated with the e-mail address is checked.
By analyzing the server’s IP address, you can get a comprehensive guide clues about the legitimacy of the email address.
For example, if the IP address is on blacklists, it may indicate that the email address is being used for spam.
However, this method requires technical knowledge and may not always give unambiguous results, especially for temporary email addresses that often use different IP addresses.
Search for the address on Google
A simple Google search can sometimes provide information about the validity of an email address.
Enter your email address in the search bar and see what comes up.
If the address is associated with public CG Leads profiles, websites, or is mentioned in forums or articles, it is most likely the correct address.
This method doesn’t always work, especially for newer or more private email addresses, but it’s a quick and easy step that can be part of your overall email verification process.
However, remember that the absence of search results does not necessarily mean that the email is not valid.
