8 Technical Tips for E-Commerce SEO

Advantages of online store SEO promotion as the first digital channel to attract customers:

• Compared to contextual advertising, this channel does not require a large capital injection in the long run.
• In some niches, competitors spend more on PPC advertising than on SEO companies . This makes it easier to reach the top of searches, and each customer attracted through this channel will be cheaper.

Check location

SE Ranking Checks the ranking of your sms promotional campaign site in the most popular search engines, while allowing you to select one or more regions. Depending on the chosen tariff plan, you can track information for multiple substations and regions at the same time.

By adding keywords to track your data, you can group them into folders, sort them by various parameters, and remove duplicates when uploading.

Focus on Automatic Link Building Services for E-Commerce Websites

Link building is a great way to drive organic traffic and improve your website’s ranking. In an environment like this, link building is a necessity . There are some people who offer services in this area , so the quickest and easiest way to build links for your website will be to outsource it.

Let others handle the heavy lifting while you are busy with other processes. You can promote your brand, promote ads, or participate in social media discussions, and link building can be done by experienced professionals.

Optimize your most important pages

If you decide to start your online store website SEO – promotion, start with the most important pages: homepage, product cards, category pages and blog posts. Most people will see them, and engagement depends largely on them.

Here are some tips for optimizing these pages:

• Searchable URL

Use simple, direct URLs that both people and search engines will read. Avoid numbers, unusual symbols, and meaningless letter combinations.

• Optimize your product pages

Promotion of a product page in an online store consists of several stages.

1. Provide a meaningful description of no more than 1,000 words for each product. It’s worth mentioning its size, features, and colors. Provide customer reviews and FAQs.
2. Out of stock page. Even though a 404 page doesn’t annoy visitors, search engines still don’t like broken links. So keep the page intact, indicating that the item is out of stock. You can mention other similar products and set up email notifications when the product goes on sale.
3. Snippets. Use relevant information: stock availability, reviews, ratings, store location, etc.

• Optimize categories

Links to related products. Some products have a common theme, and it’s better to link to them. For example, if you sell helmets, you should provide links to gloves or boots: all of which are personal protective equipment.

Analysis of competitor online store link promotion strategy

Competitor analysis is one of the most obvious ways to find effective link building strategies to help you get started quickly.

Get the first 10 search results for the main keyword to analyze. This list found the sites in an Excel spreadsheet.

Then use Ahrefs analyze to find all your competitors’ backlinks.

Good Read: 4 Best Marketing and SEO Tools to Achieve Your Goals

• Don’t Forget Strategic Internal Linking

Internal links take visitors from one page of your website to another. The more clicks a page gets, the higher the quality of the link, and the better it is for search engine optimization (SEO).

• Links to priority pages

Place activecampaign pricing: a better choice for links to your main categories or products/services in your navigation bar or footer. Add these links to the most popular posts on your blog.

• Bread crumbs

Breadcrumbs are a series of pages from the home page to the page the visitor is currently viewing. Typically, breadcrumbs are located at the top of the page.

• Related Product Links

Add a section that recommends related products to your customers. This approach will not only help in getting backlinks but also increase sales. But don’t overdo it: there shouldn’t be too many links.

Visibility and site structure

Remember: you are creating an online store for your customers. Make each customer responsible and make the site as user-friendly as possible: you don’t want them to open it and close it right away/

Online store architecture is an important component of the successful and comprehensive promotion of e-commerce projects.

When developing the site structure, consider the principles of subject classification of information (the transition from general to more specific concepts), subject search queries, and the ease with which users can search for the necessary information.

Since it is not convenient to find suitable products by topic classification in some topics, the website may classify and structure the same products in different ways so that users can find them faster.

In this case, one of the classifiers can be used as the primary one and the rest as auxiliary. Formulating a website structure is a laborious and time-consuming process of processing business information, subsequent structuring and visualization.

Buyers should be able to navigate from one page to another easily:

1. Design clear, easy-to-navigate navigation. Use the language and behaviors of your target audience.
2. Place the search bar in a prominent place. Input search tips and spelling error correction.
3. Make the purchasing and payment process as simple as possible. The fewer steps, the better.
4. Use live chat. It not only reduces bounce rate but also enables direct sales.
5. Finally, put your contact information somewhere prominent (usually in the title) so buyers can easily reach you.

• Page loading speed

When ranking, Google kuwait data takes into account how quickly your site loads: people generally don’t like to wait. Here are some tips:

• Reduce file size. Compress images, videos, and more.
• Use fast hosting. Whenever possible, use something that loads faster.
• Use a Content Delivery Network (CDN). It improves loading speed as well as website security.

Good read: 7 guidelines for optimizing website speed and performance

Optimize page loading time

This is perhaps one of the most common technical problems an optimizer can face. It is also often overlooked and given little consideration due to the high cost of many solutions.

Page load speed can be affected by simple factors such as large image sizes, too many HTTP requests, too many DNS requests, as well as improperly configured servers, inefficient code, or poor management.

A complete redesign of your website, platform changes, and moving subdomains and servers can significantly increase page load speeds.

Each step requires a series of major technological changes.

Blogging is a must

First and foremost, some blogging stats:

• Blogging is popular, and this popularity continues to grow.
• 77% of internet users read blogs.
• Businesses that actively blog have a 97% increase in inbound links.
• 60% of users believe that companies with blogs are more reliable and trustworthy.

The list goes on. To succeed in eCommerce, blogging is essential: it helps keep your website up to date, reduces bounce rates, generates backlinks, improves your brand image, increases authority in your niche, and helps your business grow overall.

Here are some blogging guidelines:

1. Regularly publish high-quality content that you handcraft: manuals, interviews, instructions, ideas, fun facts, and posts on trending topics.
2. Invite influencers in your field to write posts for you.
3. Original, helpful, relevant and informative.
4. For better participation, please allow comments.
5. Come up with a title that appeals to both people and search engines.
6. Make your content more readable with visuals, captions, and lists.
7. Allow sharing and liking your content on social networks. Make it easier for readers to distribute your content.
8. Use keywords and the language your target audience uses in your posts.
9. Advertise your blog as much as possible.

• Write guest posts on other people’s blogs

Refer to reputable blogs in your niche to increase visibility and get outbound links to your online store or landing pages.