We start with markets, and then tri shopping malls, but it is worth saying that shopping malls today and several years ago are very different: traffic has chang a lot, people have gotten us to online after the pandemic. And we have been working with markets for many years – we have visit almost all of them in different cities.
Excellent experience for understanding customers in each city
How exactly has traffic in shopping centers chang? – It fell hard. We work in the shopping mall by inertia and for the convenience of clients, they can come and personally look, try on jewelry, and also chat with our assistant. I don’t know how long we will work in the shopping mall. If I were to give advice to other brands, of rent on promotion.
How are you doing with promotion, by the way?
Which platform works best? Previously, it was targeting and working with bloggers. But the best thing is word of mouth. Why did bloggers exist before? Now the majority of girl bloggers talk about us simply out of love. But sometimes we still work on commercial terms.
We us to have a blogger manager
Commercial experience was not always successful. This is an interesting but difficult direction in promotion: sometimes there was complete disappointment, because the blogger’s picture on Instagram* and his approach did not match each other. And sometimes you don’t expect anything, but the result is wow.
What advice can you give
To brands that are starting to work with influencers? A blogger is not the same as an opinion leader: a person can have hundrs of subscribers, but these numbers are meaningless, so you ne to analyze the loyalty of the audience. Plus the sincerity of your creativity : we had such strange ads that I myself would not have follow the link.
