This means that a landing page isn’t really meant to be informative or a visitor in-depth about something. Usually, it acts as a gateway to something – an ebook, a video, a meeting with a sales rep. The point of a landing page is to get that visitor’s data (name, email, phone number, etc.) and with that information do lead nurturing about your product or service in order to eventually convert that visitor into a customer. .
In the digital age, people are wary of
sharing too much personal data. Just email data check out a few of these statistics about online forms. They also might be off by the length or complexity of your form. In general, shorter forms convert better (but that’s not always the case).
You need to sit down and consider
what’s the least amount of information I can ask from visitors in order to adequately nurture them as a lead? The two basics are name and email address. But maybe you know that you can’t properly qualify a lead with so little information. You can also ask for their phone number, location, company, industry, job title, work email, the product/service that they’re in, and so much more. In HubSpot, you can use conditional logic to open certain fields based on their responses, and use hidden fields to classify these leads in your CRM.
There is one more interesting it is essential that companies know how to piece of logic to how many fields you can include in your form: the more information or resources you offer, the more fields you can include.For example, if you’re offering an infographic, name and email is enough. But if you are offering a webinar or product demo, you can (and should) ask for more personal details because the visitor is getting much more in return.
A final word on forms: maybe the ew leads most important aspect of forms for European companies is GDPR compliance, a 2018 data protection regulation that governs how organizations collect and process the personal data of EU citizens. Luckily for us, HubSpot is a leader in GDPR compliance and makes it extremely easy for every user to be GDPR-compliant at all times on forms and all other areas.
