Domain verification allows you to prove to the recipient’s servers. That you are a legitimate sender and are authorized to send emails from that domain. Domain authentication ensures better deliverability of your messages and reduces bounce rates . Sounds complicated? Maybe, but it’s actually a very simple process. You’ll need your own domain (the benefits of…
We’ve already said that bounces are virtually impossible to avoid; they’re simply a part of email marketing. People stop using their email address, they change jobs and therefore their email address. They have bulk mail masters technical problems with the server. But you should always try to keep bounces to a minimum. As they diminish…
If you work in email marketing, you’ve probably encountered bounces. These are messages that didn’t reach their intended destination – your recipients’ inboxes . Unfortunately, bounces are take email marketing service an unavoidable reality of email marketing. So we shouldn’t worry too much about them – we should be more concerned about their frequency. This…
