ATL and BTL | Exploring the Strategies
ATL and BTL | Exploring the StrategiesMarketing is a dynamic and multifaceted field, crucial to the communication and commercial success of brands. Within this field, ATL and BTL strategies, i.e.: Above The Line (ATL) and Below The Line (BTL), are distinguished. ATL refers to mass advertising tactics aimed at a general audience, while BTL encompasses…
