Content Marketing Institute; MarketingProfs

Status levels Not startd Work in progress/process WIP Pitching Submittd Acceptd Scheduled Posted/Published . Mdia Type shutterstock_  Your digital content may live in many locations across the Internet. Therefore the best multi-channel content marketing strategies include content publication across three different mdia types Owned Earned and Paid. Build your ownd meia as the foundational element of your content marketing strategy and tap into the power of earnd and paid media as on-ramps into your owned media.

 Types of mdia Owne

Your corporate blog corporate website corporate microsite. Earned = press pick-up guest posts on other companies’ blogs. Paid = Taboola Outbrain Vocus Shareaholic media properties. . Media Entity Put simply the publishing destination of your content. Exam overseas data ples include your company blog your company web site your company microsite including name of microsite your company LinkedIn Page profile name LinkedIn post other companies’ blogs mdia entities Boston.

 Writer shutterstock_ The person responsible

For writing the content such as an internal writer freelancer or agency. . Author The person whose name is formally attributed to the content. The writer may be diff bwb directory erent to the author when a ghostwriter is usd and/or when a writer is basing content on thought leadership or content assets originatd by the author such as a company executive or product marketer.

 Owner The person with ultimate accountability

For completion and publishing of the content. In some situations the owner may also be the author and writer of a specific piece of content e.g. a content marketin suvremeni praktičari pomažu pojedincima da g editor. . Pyramid Content-Marketing-Pyramid Curata uses the Content Marketing Pyramid framework pictured above to address two of content marketers’ greatest challenges Facilitating the execution of a well planned content strategy.