Let’s dive into lead scoring and what it is, how to use it. And how to make sure it delivers on its promise of helping your sales reps spend their time on the best prospects. Building a Lead Scoring System. Lead scoring is an automated process set up in your […]
To create a business website that works, it is essential to ensure that it is responsive, that is, optimally accessible even from mobile devices. If the b2b site is not responsive, you risk isolating visitors who access it via smartphone, tablet or other devices. According to research by Statista, in […]
Of the many aspects that go into creating a high-performing website homepage structure, one of the most important to keep in mind is how it will drive your company’s lead generation efforts. Structure Optimized for Lead Generation. With lead generation consistently cited as a top priority for marketers, finding ways […]
