This is the objection of a few. The answer is simple: the seller takes a percentage of the price of what he sells. If you sell pens, you will have to sell a lot of pens to make a significant amount of money; if you sell 10 million euro houses, […]
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A general objection arises that my approach is not so idyllic. And many objections are rais, which I detail in summary below: Business people squeeze the salesperson with a short-term vision. Many students think that the sales task is bas on the exploitation of the seller (his family, his friends […]
I have been teaching commercial management at university for a few years now and there is one thing that surprises me, and that is how unattractive the sales function is for university students (or at least those who attend my classes)… and I cannot understand it. Some people may think […]
Cost per acquisition (CPA): Formula: Total marketing cost / Total number of customers acquired. This KPI measures the average cost to acquire a new customer. 2. Market share: Formula: (Company sales / Total market sales) * 100. It measures the percentage of sales that a company has in relation to […]
Some students comment that they want to revive the debate. That depends on what you sell and its degree of sophistication and complexity. At this point, I always tell them about a friend of mine who sells airplanes and is an Aeronautical Engineer. There are products or services that can […]
Many students think that the commercial task is bas on the exploitation of the seller (their family, their friends and their general environment) to sell in the short term and that ” they squeeze you like a lemon and then throw you away ” To respond to this objection, I […]
Training programs are vital for organizations to develop their workforce, enhance skills, and improve productivity. However, it’s essential to evaluate the effectiveness of these training initiatives to ensure they are achieving the desired outcomes. In this article, we will discuss key metrics that can be used to evaluate training effectiveness […]
by itorial Staff with No comments Content MarketingDigital Marketing Share this content LALIGA becomes the first football league in the world to reach 10 million subscribers on YouTube . The platform will award LALIGA the Diamond Button distinction , which is the second best category possible, only surpass by the […]
By itorial Staff with No comments Digital MarketingSocial networks Share this content Meta announc in early March 2024 a number of new Instagram DM (direct message) features to help users “better connect with friends, express themselves, and organize their inbox.” Whether it’s a typo or something just doesn’t sound right, […]
Between 2015 and 2016 and that the average smartphone usage grew by 38 between 2015 . And 2016 and the need for businesses to adopt digital marketing becomes clear digital marketing . Agency the rise of digital marketing has created a servicebased marketing agency type that focuses . On applying […]