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Influencer marketing has become widely popular. Every brand, big or small, is partnering with influencers to reach a larger audience. However, e-commerce companies seem to prefer building long-term partnerships with niche bloggers. Start networking with micro-influencers! Micro-influencers have between 1,000 and 10,000 followers.  Micro-influencers produce very specific content and, therefore, have a close-knit community. Collaborating…

A mobile CRM system can also help improve marketing efficiency. It makes it easy to run targeted campaigns on personal devices. You can also use push notifications to send out alerts about new promotions and increase conversion. Mobile solutions help companies close deals, simplify access to data, provide instant feedback, and improve customer service. Exchange…