5 Social Selling Tips to Connect with Your Customers

Social Selling is an increasingly popular technique for connecting with potential B2B customers. Rather than simply selling, Social Selling focuses on establishing relationships and building trust with potential customers through social media.   Here are some effective ways to apply Social Selling in your B2B marketing strategy: Grow your network: The key to social selling…

The essential KPIs to measure success in marketing and sales

Cost per acquisition (CPA): Formula: Total marketing cost / Total number of customers acquired. This KPI measures the average cost to acquire a new customer. 2. Market share: Formula: (Company sales / Total market sales) * 100. It measures the percentage of sales that a company has in relation to total market sales. Brand equity…