Reasons to become one of the data-driven B2B companies

Byejgsy7sf

Next, I want to tell you why data-driven B2B companies see more growth. By creating a data-driven culture, you and your company:   Gain a competitive advantage: Data allows you to reach the right customer at the right time through the right channel, increasing the chances of their conversion.   They know their customers: Data-driven…

Sales proselytism: in search of a new generation of salespeople

Byejgsy7sf

I have been teaching commercial management at university for a few years now and there is one thing that surprises me, and that is how unattractive the sales function is for university students (or at least those who attend my classes)… and I cannot understand it. Some people may think that this lack of interest…