Why B2B or industrial companies should adopt

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Digital transformation goes beyond adopting tools and technologies; it involves, above all, investing in new methodologies and work models. Automating processes to gain agility or coordinating the tasks of the marketing and sales teams is more than just a way to improve results; it is a business opportunity. Few industrial companies have digitalised processes, implemented…

Student objections to a professional career in sales

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A general objection arises that my approach is not so idyllic. And many objections are rais, which I detail in summary below: Business people squeeze the salesperson with a short-term vision. Many students think that the sales task is bas on the exploitation of the seller (his family, his friends and his general environment) to…