Photos are the first visuals seen by subscribers. Thus, their choice must be well thought out because any marketing strategy starts with the form. To beautify your page, LinkedIn asks for two photos: the profile photo and the cover photo. Since the cover photo takes up more space, a spirit of creativity is necessary. The…
Email remains an essential tool for B2B prospecting. You can reach almost anyone, anywhere. Email is not dependent on specific platforms, which makes it universal. You have the ability to contact prospects without the constraints of social networks. With email, you personalize your messages according to the needs of each prospect. This personalization increases your…
Widow/widower: A person who has lost his or her spouse through death and has not remarri. Divorc: Person who has obtain the dissolution of his/her marriage through a court ruling. Common-law marriage: Couples who live together in a stable and permanent manner without being marri. The Civil Registry of Ecuador is the official and primary…
If you want to succeed in any endeavor, you need attitude and aptitude, because both complement each other and provide solid arguments for a person to achieve their goals. Between aptitude and attitude, which is more important? The attitude to succeed involves the following Have the best disposition to learn and do things: This is…
To create a business website that works, it is essential to ensure that it is responsive, that is, optimally accessible even from mobile devices. If the b2b site is not responsive, you risk isolating visitors who access it via smartphone, tablet or other devices. According to research by Statista, in the second quarter of 2022…
Of the many aspects that go into creating a high-performing website homepage structure, one of the most important to keep in mind is how it will drive your company’s lead generation efforts. Structure Optimized for Lead Generation. With lead generation consistently cited as a top priority for marketers, finding ways to maximize the potential of…
