By itorial Staff with No comments Digital InsightsDigital Marketing
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IAB Spain , the digital advertising, marketing and communication association in Spain, together with Primetag , an analytical and ROI measurement platform for influencer marketing, have present today, Wnesday, April 17, 2024, the Influencer Economy Study: market data without filters .
According to the press release
A sent to the mia, the study addresses the evolution and growth of influencer marketing activity during 2023 in Spain, providing conclusions and insights after analyzing sectors, creators, platforms, formats, as well as different performance metrics and market benchmarks.
The analysis, which includes more than 97 million pieces of content on Instagram and TikTok, 235,000 influencers with more than 10,000 followers and 1 million mentions, was present at an event held at Meeting Place Castellana 81 in Madrid and was broadcast via streaming.
In the framework of the research, two main types of content were examin: Brand telemarketing sms phone number lead Content, characteriz by brand mentions in the posts, and Paid Content, which involves financial compensation for the material. These were evaluat using the EMV metric, which calculates the value of each post considering the impressions per view and the cost per thousand impressions (CPM).
Conclusions from the Influencer Economy Study : Unfilter Market Data
Activity by sectors
Sports & Fitness, Fashion and Entertainment represent 52% of the market’s Mia Value. According to the Influencer Economy Study: Unfilter Market Data publish today by IAB Spain , the sports universe is the leader par excellence, with football as its standard-bearer.
The data shows the undisput leadership of this discipline by having a in addition integrating inbound marketing greater presence on social networks, accounting for 81.6% of the Estimat Mia Value (EMV) of the Sports & Fitness sector and 52.6% of the total EMV of all Brand Content on the market.
It is worth noting that new sectors, such as Tech & Software and Pharma, are be numbers making their way into the influencer marketing sector. Tech & Software, present the highest EMV growth (+46% vs 2022) and Pharma, for its part, register a growth of 41% vs 2022.
