The opening rate is increased, and the shopping guide

Compared with email and app push, LINE’s cross-age and ethnic characteristics can generate more interactions and links, and its performance in message openings and clicks is relatively outstanding. Since the customer profile can be sms promotional campaign known through binding, the effect of mass promotion in opening, fun and shopping guide can be better than that of mass messaging.

• Extended reading: LINE success story: GOMAJI’s precision marketing has an average opening rate of 53% and a click-through rate of 81% in three days.

Create a “hyper-personalized” experience and enhance brand loyalty

After customers complete the LINE membership binding, the brand can collect user information in various consumption channels, gain a complete and accurate 360-degree user profile, and then design different graphic menus, automatic dialogue scripts, and customer journeys according to their preferences. etc.; For example, create an exclusive graphic menu for bound members, use Crescendo Lab’s flexible editor to cut different interactive blocks, and provide member services, including membership cards, order inquiries, member point notifications, etc. Build user loyalty and implement personalized marketing.

How to bind members through LINE?

Crescendo Labs can help brands quickly bind brand members to LINE official accounts in two ways, namely “bind link” and “update membership”, which can achieve different goals.

Get new members: LINE binding link

When a brand puts an invitation link on the checkout page of its official website, as long as the user clicks to join LINE friends, they will be instantly bound to become a member.

Take a well-known Japanese eyewear brand as an example. A link is placed on the official website to invite customers to “register with a LINE ID.” After the customer agrees, they can add friends and complete the LINE membership binding, immediately enjoying member-exclusive graphic menus and services. This eyewear brand also synchronizes customer vision measurement data and purchase records into LINE for easy search!

Keep track of the latest customer information: update membership

When a brand uses incentives such as coupons to invite users to enter their member information in LINE, after sending it, the member information update and identity binding can be completed at the same time.

The official LINE account of a well-known international beauty e-commerce company guides users to the member registration page. After filling in basic personal information such as mobile phone numbers, the membership binding is completed!

Let Crescendo Lab help you with LINE binding!

Binding LINE to become a member can integrate user information, help brands determine the best communication mode and marketing strategy, and significantly reduce labor and financial costs. As the consumer environment becomes Yeezys Shoes more and more complex, establishing a lightweight data integration and data marketing center in LINE, which is available to everyone, will indeed help to understand users’ shopping footprints and make it easier to improve the efficiency of personalized communication. Feel free to contact a specialist through the form below to learn more about our services, and let your official LINE account become a great tool for promoting your brand services!