There is not much to be gained from sales work

This is the objection of a few.

The answer is simple: the seller takes a percentage of the price of what he sells. If you sell pens, you will have to sell a lot of pens to make a significant amount of money; if you sell 10 million euro houses, if you close three or four houses a year you can have a substantial commission that will allow you to live very well.

The sales task does not require high qualifications

Objection rais by some students who want to revive the debate.

In this regard, it can be said that it depends on what you sell and its degree of sophistication and complexity. At this point, I always tell them about a friend of mine who sells airplanes and is an Aeronautical Engineer. There are products or services that can only be sold by highly train people who can handle the technical language necessary for communication in the sale of these solutions. It is not appropriate for the client to know switzerland phone number library more than the seller; the seller should have the ability to advise and guide the client. His cribility and his ability to offer a solution to the client’s problem depends on this.

So, those who sell to doctors should have a solid background in micine, those who sell software should be experts in the type of application they sell, and so on. The more technology and sophistication, the more training… and the better the salary.

 

The sales task is being replac by advances in technology

This is a very interesting and controversial objection. Especially when one does not have a crystal ball to see what will become of sales activity in the future. Especially with the emergence of artificial intelligence (AI).

In response to this question, I comment that it is clear that the current way of selling has practically nothing to do with how it when customers share your content was done before the Internet and social networks. What seems to be the case is that, in this changing technological environment, the ne for companies to sell is something that will continue (a priori) in the future.

It also seems that human sales work will be restrict

To products that require a lot of service. In the services sector, there are people, and for the time being, tasks that are not mechanical will be difficult to replace in the short term, but we will see.

However, there is no sector of activity or function develop in the company that will not be influenc by digitalization and the cg leads development of artificial intelligence, but at the moment its impact is not clear.

Finally, there were no more objections and that was the moment when I felt strong enough to ask the students in class the following question: Bas on what we have seen… Who among you would consider the possibility of pursuing a professional career in sales?

…. There was a deathly silence, they look at each other, and for several seconds no one rais their hand. After a while a couple of people rais their hands…. Well, at least we convinc two of them.

We will evaluate today’s sales act, look for areas for improvement (we will surely have to use another sales technique) and persevere in the attempt.