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Metricool has presented the 2024 Microvideo Study , in which it compiles information, data and conclusions about the functioning of the microvideo format on social networks: Instagram Reels, Facebook Reels, YouTube Shorts and TikTok. And it concludes that TikTok videos are the ones that get the most views on average, with 18,173.32 .
However, the gap between them and Instagram reels is not great, as the microvideos on the Meta app have an average of 16,152.88 views. This is what Metricool reports in a press release sent to the media today, Wednesday, May 8, 2024.
Facebook reels, on the other hand
A “are still ahead of the main formats, achieving an average of 8,553.37 views.” In last place are YouTube Shorts, which do not manage to reach a thousand and remain with 646.89 views on average.
According to the data, this 2024 Microvideo Study by Metricool maintains that “TikTok maintains its leadership as the most influential microvideo format. Its well-developed algorithm increases this popularity and even allows it to be a key recent mobile phone number lead search option for users, ruling out traditional tools such as Google.”
After this news, we remember this one about Metricool’s TikTok Ads Study 2024 .
More data from Metricool’s 2024 Microvideo Study
YouTube Shorts has the highest engagement rate
While TikTok dominates and easily leads the table for average views, You focused industry email list for Tube Shorts has the highest engagement ratio with 5.91. Despite having the lowest average views, this engagement figure “shows that YouTube users are highly engaged with the content they watch.”
For its part, Metricool concludes in its analysis that “Instagram reels america email list and TikTok microvideos are not far behind, with 5.53 and 5.75 respectively, thus demonstrating the degree of user engagement with their format. In this metric, Facebook a Reels once again falls a little behind the top spots, with an engagement ratio of 2.07.”
