Black Friday Marketing Campaign Is A Must
” Black Friday” will take place on Friday, November 29, 2024 in France .
It is the ephemeral commercial event par excellence:
- 3rd most important marketing event of the year (55% of brands believe it is increasingly important)
- Black Friday accounts for 30% of annual retail sales
- It is ideally located , away from all other sales periods.
- The approaching holidays are another reason to buy.
- The promotions are exceptional (-50% or even -70% in some cases).
- Shoppers have only 24 hours to take advantage of it .
With so much sales potential packed into a single day, you can’t afford to miss a beat!
It’s the blitz of the year and there’s no way around it. If this is true for consumers, it’s also true for marketers, so it’s important to get the message out quickly, with a clear message and sent at the right time to trigger the intent to purchase.
SMS In short, Black Friday is typically a time when marketing campaigns can have a dramatic effect on sales.
Don’t wait any longer, create your own mobile alarm system, adaptable to your organization and its needs.
SMS Marketing, a Key Resource for Black Friday
Are you sure your offers are the best? Choose the mobile marketing channel that will ensure your potential customers read them .
Today, every consumer has a mobile phone and checks it throughout the day. We spend an average of 4 hours and 48 minutes on the phone. SMS Sending a Black Friday campaign has the potential to reach everyone.
SMS The second advantage sms promotional campaign of an operation like Black Friday is its opening rate : 97% .
95% of messages are read within 3 minutes of receiving them. You can be sure that your offers will be seen and your messages will be read.
SMS SMS SMS You can also make your content stand out by leveraging the power of (insert a link to a mobile landing page in ) or even RCS: 2.0 to increase the potential of your promotions using rich media.
The percentage of French people who own a smartphone continues to grow. It is 98% among 18-24 year olds and 95% among 25-39 year olds (Statista),
Mobile media will also how to generate traffic in store help you stand out from the competition in an era where your customers will be receiving a large number of requests.
Very well received promotions:
72% of French people believe that Black Friday is a good opportunity to get good deals.
This craze has pushed many brands to adopt the “Black Friday weekend”, with a promotional period that runs from Friday to Monday. Monday is even starting to have a name: Cyber Monday, the official extension of Black Friday, reserved for e-commerce.
Black Friday weekend, Cyber Monday, all these new promotional periods are opportunities to increase your conversion rate . It’s up to you to maximize your chances with a good promotional campaign.
3 Tips for a Successful SMS Campaign
Choosing the right moment
The time you send your message has a major impact on the attention your customer will give you. This can deb directory vary depending on the industry, but generally speaking it can be interesting to play on the mood of the moment: before lunch for food, in the early afternoon for textiles, in the morning for high-tech products, etc.
SMS NB: Sendings must be made within the time limits established for marketing (from 8 am to 8 pm, from Monday to Saturday).
