Digital Transition is a new challenge for business people in the 21st century. Basically, Digital Transformation can also be interpreted as a shift in sales focus that previously maximized direct activities, to online activities through the internet network. It does not mean having to eliminate the old sales method that has a physical store. However, it is more of a form of expansion to reach a wider market.
Also read: Surviving the Pandemic by Optimizing Digital Marketing.
As we know, all people in the world have used the Internet, so directly if a business sells its products through the internet; they can get the attention of europe cell phone number list people from all over the world, but of course this requires qualified marketing skills. From the various forms of success, some companies that have succeeded in making the digital transition through digital marketing are:
Netflix It does mean
Netflix is a movie streaming service company from the United States. But did you know that Netflix has been around since 1997, initially Netflix was a company that rented movies in DVD format with a certain rental duration, but seeing the rapid development of the internet in America, in 2007 Netflix started its first Digital service that could be accessed via the Internet.
Netflix has done many marketing processes to achieve its current success, such as implementing a digital marketing strategy by displaying advertisements helburuak lortzea gastu handirik gabe on internet search engines, even collaborating with film production companies. It is proven that by 2020 Netflix has had 167 million users worldwide.
Blue Bird It does not mean
Who does not know Blue Bird, the oldest taxi service in Indonesia. As we know, Blue Bird previously only focused on field services or directly. A but along bulk lead with changes in technology and competition from other delivery service companies. Blue Bird had experienced a decline because. The average customer switched to using online pick-up and drop-off services that provided more convenience. This triggered the Blue Bird company to implement online taxis in order to survive and compete in the pick-up and drop-off service industry.
It has been proven that until
A now Blue Bird is still the choice of several groups in carrying out pick-up and drop-off services, even Blue Bird has made many expansions to the vehicles it owns, such as providing a fleet with cheaper meter rates, and recently Blue Bird has launched several taxis with Tesla electric cars which in the future will be used as the main vehicle.
Tokopedia not mean
In this sophisticated era, it requires a sophisticated and creative mindset. Tokopedia provides a platform for business people to be able to sell their merchandise on the internet with guaranteed protection and security. Tokopedia sees the business competition that occurs on the internet as a great opportunity to do e-commerce business. Seeing from the daily needs of Indonesian people which are also high.
The presence of Tokopedia provides many
A benefits for small traders and large companies, but to be able to have such a big name, Tokopedia has gone through many processes and changes. This is certainly supported by digital marketing activities that are carried out very well by the Tokopedia team. As we often see, Tokopedia often does endorsements with many public figures. In addition, Tokopedia also routinely sends marketing emails to registered customers, both in the form of B2B and B2C.
We can conclude that to survive through
A change is to follow the flow of change itself. Of course, while maintaining the integrity and important values that have been implemented. Hopefully useful!
Also read: The Influence of Digital Marketing on Company Branding
