With the short video craze on TikTok and the adoption of this feature on other social networks, it is clear that videos will dominate next year. Companies are increasingly turning to media – and audiovisual platforms – to promote and publicize their products and services. Why not incorporate it in B2B?
The rise of podcasts
Streaming platforms have made podcasts gain momentum in 2022, and they will continue to be a trend in 2023.
Online podcasts are gaining more and more followers and have become an excellent means of disseminating advertising content.
Thanks to podcasts, you can talk about brands, products and other topics of interest that generate a good image for B2B companies; this will thailand phone number library be crucial when it comes to standing out in your sector and achieving more sales.
Video marketing to replace photos in your online store
Yes, I know that video marketing has been a marketing trend for a few years now. But I want to be more specific and I dare say that using video in product sheets will be a trend by 2023.
Being able to see a video top 4 wordpress podcast themes for 2023 of what a product looks like, how it works, what size it is, how it looks in someone else’s hands is priceless. You can’t achieve that with static images.
There are platforms like VideoWise that allow you to incorporate videos into product sheets to convey a much more realistic shopping experience. Do you dare to try it?
Marketing automation to be more effective
Marketing automation allows companies to use powerful tools to implement their marketing campaigns. The unique feature is that it does so more efficiently thanks to integrations and data.
There are many B2B companies that use these automations to save time and resources in their marketing teams. However, there is cz lists still a long way to go. It is a trend that we will see this year and that you should bet on if you want to improve your performance and results with your clients.
Do you want to stay up to date with all the trends that will shape B2B Marketing in 2023? Contact us and we will advise you.
