Business leaders today are showing a particular attraction to social networks . Indeed, many have understood that they can be of great help in boosting the visibility of their companies. Facebook, YouTube and Twitter are among the favorites. However, one social platform has managed to stand out to the point of currently attracting the majority of brands. This is Instagram.
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In this article
we will show you why you should register on this social network to promote your business.
Before becoming a world-famous social network, Instagram is first and foremost a mobile app. Just like Pinterest, it allows you to post images and videos.
Its concept is particularly similar to that of other social networks such as Facebook, Twitter. Internet users can notably like, write statuses , comment or follow your publications.With over 400 million daily active users , Instagram is now the ” in ” social platform of the mome. In fact, most of the registered users ( 54% ) are between 19 and 30 years old .
This app was launched in 2010 and bought by Facebook 2 years later. Currently, the majority of major brands use Instagram, especially those jasné řeknete si ale vůbec ne jednoduché! in the clothing, beauty and electronics sectors. Unfortunately, many companies are still hesitant to take the plunge. And for good reason, some of them do not know the potential of this social network. That is why we suggest you discover its advantages!
A considerable engagement rate
First of all, you should know that beb directory Instagram has a high engagement rate . This social network is also more efficient than its counterpart Facebook, whose interaction ratio is 10 times lower. In fact, Instagram users are more likely to comment, like or share than those registered on Marc Zuckerberg’s platform.
Boosting your visibility among young people
Since 54% of users are between the ages of 19 and 30, a business can increase its visibility among a younger audience through Instagram.
If your company is targeting this age group, however, you will need to modify your community federation campaign:
- By being creative.
- By engaging users in a more personal way.
- Using storytelling levers.
An original and creative promotional campaign
Since Instagram is a platform dedicated to photo sharing, your prospecting campaign must be based on visual marketing . It is therefore a good way to promote your brand in a creative way. However, you will need to post original and quality images and videos if you want to stand out from your competitors and create buzz. Generally, innovative and non-conformist content is more likely to go viral.
A high-performance advertising offer
Unlike other social networks, Instagram stands out for the simplicity of its advertising offers . Just like on Facebook, companies can create sponsored campaigns to boost their visibility.
Now you understand why many brands have an Instagram account dedicated to their business. If you are still one of those who are not registered, don’t hesitate any longer and get started. You would be wrong to deprive yourself of it!
To manage your Instagram account, you can call on the LAPLUME.MG team . We have experience in community animation : managing or publishing content, managing comments and private messages, among others. For more information, contact us.
