A Guide to Using Open Graph Tags
What are Open Graph Meta Tags?
Open Graph tags are short snippets of code that help correctly reproduce a link to your site in leading social networks. This web page markup system was first created for Facebook, but then it was adopted by Twitter and LinkedIn. It is also supported by the most popular messengers Viber, WhatsApp and Telegram.
Social media tags should be found in the <head> section, next to the regular search engine metadata. They can be identified by the “og:” identifier at the beginning. These elements are updated 2024 mobile phone number data usually added to the code automatically, although you can write them manually.
Why should you use OGP tags?
Opengraph tags allow you a guide to using open graph tags to choose the key elements of the link reproduction in social networks. These include images, title and short description – almost the same as we specify for search robots. You can also specify the language, regional features and content type to improve the effectiveness of advertising. In addition, you have the opportunity to connect internal tools of the social network Facebook.
If you ignore this important tool, most playback elements will be detected automatically. It is quite possible that the system will take a screenshot of the not so attractive part of the page, for example, the space between two elements. This also applies to the description – it will include a short fragment of text next to the relevant keyword.
Are you willing to take a chance on your marketing campaign’s success by random selection? If not, focus on learning Open Graph markup.
Different Types of Opengraph Tags
Let’s start with the syntax. To add the OG meta tag to your site, open the <head> section of its code. It comes with the following line: <meta property=”AAA” content=”BBB” />. AAA is the name of the tag, BBB is the variable, i.e. the value it passes to the social network.
There are four mandatory b2c fax elements in Open Graph markup, plus a few optional ones. The latter are also very important, especially if you frequently use contextual advertising.
A link to the canonical version of the page you want to share. This OG tag ensures that social media users see the content you intended them to see. This is especially important if you’ve created multiple variations of your website during development, testing, and bug fixing. By specifying the correct URL, you also consolidate data on likes and other interactions, making it easier to gather statistics.
