PEACH JOHN observed that Facebook has a trend of higher age groups and saturation in Taiwan in recent years, and they found that the number of LINE friends and Instagram followers increased rapidly. Although Facebook’s original customer base still accounts for a certain proportion, they said: “With the growth rate of LINE and Instagram, we feel that we need to make up for this.”
In physical stores, they gradually sms services discovered that when customers come to the store to inquire about products, what they will show to the store clerks are usually Instagram and LINE marketing graphics. So “when consumers’ communication channels gradually shifted to LINE, we decided to keep up!”
LINE questionnaires are automatically labeled to create detailed user profiles
It is difficult to create complete information for labeling in LINE’s native backend. Just gender, age and other labels are not very helpful to the brand’s focus. It takes time and information fees to slowly accumulate labels.
Since PEACH JOHN’s stores are located in Taipei and Taichung, the tag system in MAAC can subdivide the user’s region and serve as the basis for subsequent precise screening. Paired with the automatic labeling function that fills in a questionnaire to receive discounts, even if the products new friends are interested in are “wireless underwear”, “functional type” or “sleeping underwear”, etc., labels can be created as soon as they join. .
When the epidemic strikes, MAAC label data becomes a powerful tool for shopping guides
The time when PEACH JOHN connected to MAAC happened to be some time before the epidemic. They said: “Just when the epidemic came and the city was closed to lockdown, we had enough tag data to do online shopping guides. The shopping guide conversion through MAAC The rates are extremely high.”
MAAC is easy to operate, quickly increases followers, and LINE users are highly active
In the execution of marketing activities, PEACH JOHN quickly got started using MAAC. Operating a new channel the opening rate is increased, and the shopping guide from scratch may be the first step that many brands are afraid of taking, but PEACH JOHN uses MAAC to quickly set up basic functions such as rich menu and automatic response. With MAAC supporting rich graphic and text layouts, it is a You can start adding followers and managing your friends’ LINE accounts. Crescendo Lab also provides teaching on various new and old functions, as well as current case sharing, making LINE more fun and marketing more powerful.
After using MAAC, PEACH JOHN’s LINE friends increased from 50,000 to more than 80,000 in just one year , which is even more users than Facebook has accumulated in five years, and the growth rate is much faster. PEACH JOHN also Yeezys Shoes mentioned that the activity of App members is low. In comparison, “LINE members are really active and very efficient.” In addition, as an underwear brand, LINE’s communication method can be closer to consumers. It feels like LINE has become a major communication channel now.
