Site migrations: what to do?

Yes! You will get a new site. Please note that you will have to do an SEO site migration . Are you dreading this? Because you are afraid of losing all your rankings, for example? It is important that a good marketing party is involved in creating your new website, so that the web builder immediately builds a top website from an SEO perspective. In this blog, we will explain everything about what you can best do when you want to migrate your website.

Type of migrations

First of all it is important to know that there are dozens

of types of migrations, which can also be combined with each other. The simplest migration is a server migration, the most complicated to a completely different domain including a new CMS and different URL structure.

URL Migrations
Migrations that change URLs always require redirects. Some examples of this are:

Protocol amendment
The site is moving from HTTP to HTTPS. This is a relatively simple change, and to set it up, all that is required is to enter the following into the HT Access file of the website:

Once this is implemented, all traffic will be redirected to the HTTPS version of the URL. This is done with a 301 redirect, which will also forward the value of the old URL to the new URL.

Subdomain change
This migration is mainly used for multilingual websites. For example, www.fr.example.com becomes www.example.com/fr/. This migration requires redirects, but the content does not need to change.

Domain change
When a website moves to a completely overseas data new domain, all URLs on the website must be redirected to the new website. Since all the value of a website can never be taken over by a completely new website, there will almost always be a loss of ranking. Domain migrations are often accompanied by content and URL changes, which means that redirecting will have to be done manually. Accuracy is critical here, so that the old URLs are referred to the correct corresponding new URLs.

Changing domains is one of the most drastic migrations So pay close attention!

Site structure changes
When the structure of a site changes, it delodajalci odpustijo zaposlene iz usually means that one or more categories are adjusted. This migration also requires redirects, and can have a major impact on existing rankings. Because structural changes aol email list do not involve the entire website as with domain changes, this migration is less severe. However, great attention is still required when changing the category structure.